okl 2019 11


 

 

Table wines in the entire year 2018 accounted for 50% of the turnover of all wines in small format stores. Dessert wine had a positive impact on the development of the wine category in 2018, which now competes with table wine and takes away its market share. Table wine sales in small format stores are highly fragmented. The majority of shares are held by 3 key producers since 2014. The sales leader is CEDC, the owner of the Carlo Rossi brand, which in 2018 associated nearly 18% of shares in the value of table wine sales. In December 2018, 4 out of 5 small format stores selling table wines had wines of this company in their offer. Slightly lower distribution was achieved by Ambra and Bartex. In the last 12 months, the latter two producers reached, respectively, 10% and 7% of the value shares in the table wine market.

Rynki Alkoholowe 11/2019

okl 2019 10