In 2018, customers of small-format shops spent 16% less on cider than in the previous year. In 2018, at the peak of the cider season, cider was offered by approximately 40% of small-format stores. Cider lovers do not usually have much choice – on average, there are 2-3 variants available in at stores. Ambra remains the leader of sales in small-format shops – in 2018, its share in the sales value was about 80%, with 50% of this result generated by 1 product – Cider Lubelski Klasyczny in one-litre bottle.
Sales growth, although not as impressive as flavoured beers, was also recorded by another category of light alcohols, i.e. ready-to-drink drinks. In 2018, the value of RTD sales in small-format stores was 4% higher than in the previous year, and the number of sold product increased by 8%. Sales of this category in small-format stores up to 300 m2 were dominated by three brands: Sobieski Impress (MBWS), Jack Daniel’s (Brown Forman) and Bacardi Breezer (Bacardi Martini), which together account for 70% of turnover in this category.
Rynki Alkoholowe 7/2019