okl 2018 11


okl 2018 10


 

The results of the survey on consumers’ knowledge and preferences related to the wine consumption reveal the Top 5 most recognizable brands among dry and semi-dry wines. As in previous years, Carlo Rossi, which is the clear leader in both, the unaided recall (26%) and aided recall (67%), was first. Among consumers, it is still the best-known wine.

In terms of the generated sales value of the entire wine group (with categories, such as table wines, sparkling wines and champagnes, dessert wines, vermouths and wine-like beverages), the year 2017 can be considered successful. In comparison with 2016, this group recorded an increase of nearly 10%. In addition to vermouths, all other wine categories included in the above classification are developing well. Dessert wines are significantly different, which, due to new fruit aromatised wine variants supplying the new CEDC portfolio, have increased their sales by 1/3 over the last year.

The fourth edition of Wine Expo Poland in Warsaw is behind us. Guests of the event had the opportunity to taste tipples not currently available on the Polish market. It is possible, however, that this will change soon. Almost everyone came to Wine Expo Poland to find a distributor in our country. This year, the vast majority of exhibitors came from Italy. Why did this happen?

CBM Indicator research confirms that vodkas are a category which is very well recognized among other alcohols. In the latest survey, respondents were asked to indicate the essential characteristics of pure and flavoured spirits when choosing a given brand. The results confirm that, as in previous years, the most important factors in the selection of pure and flavoured vodkas is flavour, which is definitely important for 68% of respondents, regardless of a vodka variety.

Small-format stores of up to 300 m2 are the key distribution channel for the sale of vodka. There are, on average, 80 different variants, of which flavoured vodkas constitute less than 60%. As might be expected, their diversity is much greater in supermarkets (about 130 variants). Despite the fact that the market of flavoured vodkas is developing, the pure variants are still much more popular. On average, around 15 customers who buy pure vodka, come to a small-format stores during a day.

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